We’re able to foster alignment between marketing, sales, and customer success, which has given us cleaner, robust data, resulting in more pipeline.” “Together, we have a new path forward where customers immediately get value through a personalized experience that emotionally connects and builds trust. We believe so strongly in the synergies and mission of 6sense, Drift, and People.ai that while we knew it was an undertaking, it would be worth the investment,” said Mariana Prado Cogan, SVP of Digital Marketing Strategy and Operations at PTC. First, you must shift from a product-focused mentality and instead pursue a value-led strategy, then seek out true business partners that understand what you want to achieve. “Becoming a truly customer-centric company is a huge endeavor that isn’t solved by simply undergoing ‘digital transformation’ with the newest solution on the market. Recommended AI News: Core Scientific Introduces The Cloud for Data Scientists at Equinix – Powered by NVIDIA and NetApp whitespace designationsĭrive agile action across the marketing and sales organizations with an intuitive interfaceĬreate intelligent dashboards to facilitate rolling new capabilities into existing segmentation Intelligently segment accounts by intent keyword, predicted buying stage, engagement grade, web activity, and existing vs. Identify unknown accounts that are in-market to buy Next 1 of 37,498 With AI and integrated data sets from each vendor, PTC can now: To facilitate this transformation, PTC selected 6sense, Drift, and People.ai as the central components of their ROI Engine technology stack. Key tenets of the program included the ability to identify and prioritize target accounts showing purchase intent engage and connect with buyers through the right channels at the right time, and identify and replicate PTC’s ideal proven pathway to pipeline. Recommended AI News: Commercial UAV Manufacturer Draganfly Acquires Dronelogics As part of a company-wide effort to optimize its sales and marketing processes, PTC sought to implement a comprehensive account-centric marketing and sales strategy grounded in end-to-end visibility of the digital journey, which is essential to provide value with every interaction. In order to provide best-in-class buying experiences, B2B companies today must have a holistic understanding of their customers’ digital journeys. PTC has been recognized as a SiriusDecisions Program of the Year winner for the company’s Revenue Orchestration and Intelligence Engine (ROI Engine) initiative, a collaborative effort involving 6sense, Drift, and People.ai. ![]() ![]() ![]() Digital Transformation Leader Awarded for Innovation and Delivering Significant Results Across the Company’s Revenue-Generating Functions
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